Over the last 200 years, vaccines have proven to be one of the most effective ways to prevent and control disease. They have tremendous potential to save lives, but only if immunization rates remains high.

The evidence confirming the safety and effectiveness of vaccines is overwhelming. Just as we rely on evidence and research to make decisions about vaccine development and introduction, we must research and identify approaches that would enable people to better understand the safety and protections provided by immunization. Every parent should understand how vaccines protect their children and communities from devastating diseases that once affected so many.

A few parents are deciding to delay the recommended immunization schedule or decline vaccination altogether, though the reasons underlying these decisions vary widely depending on the location, demographic and vaccine in question. Delay or refusal of childhood immunizations poses a danger to unvaccinated children and to public health by leaving children vulnerable to serious diseases like polio, measles and diphtheria. Low vaccination rates reduce community or herd immunity, which is essential to keep such diseases out of a population.

Immunization managers, health professionals and the media must be prepared to answer parents’ questions to inspire confidence in immunization.

Sabin connects people with the resources they need to overcome barriers to vaccination and improve vaccine uptake. Sabin helps immunization professionals inoculate against misinformation about vaccines by providing them with the latest tactics, tools and behavioral insights to encourage vaccine confidence within their communities.


Photo credit: CDC PHIL