When Science Isn't Enough: Why Some People Have Stopped Vaccinating Their Kids
The recent outbreak of measles, a highly contagious disease that was previously eliminated in the United States, has reignited the debate around vaccination. Public misconceptions and misinformed spokespeople have led to anti-vaccination movements and vaccine hesitancy that jeopardize the health and well-being of communities, both in the United States and in Europe.
Join Ogilvy Washington and a panel of experts to discuss how education and communications play a key role in informing parents about the importance of vaccinations and its impact within the community. Panelists include:
- Dr. Jon Andrus, Executive Vice President at the Sabin Vaccine Institute
- Dr. Louis Cooper, Professor Emeritus of Pediatrics, Columbia University; Academy of Pediatrics past President
- Dr. Linda Fu, Associate Professor of Pediatrics at the Children's National Health System of The George Washington University School of Medicine
Discussion will cover the causes of the anti-vaccination movement; what the most credible messages and stories are that could change minds and hearts, as well as who they should come from; the role protecting communities play in parents' decisions about vaccination; and how we can start changing behaviors to impact immunization in a positive way.
The discussion will be moderated by Tony Silva, Executive Vice President of Ogilvy Washington's Social Change Group.
Join Ogilvy on Thursday, March 19th, at 8:00AM for a light breakfast and networking, followed by our panel from 8:30 AM-10:00 AM.
This is a free event, but RSVP is required.
Thursday, March 19, 2015
1111 19th St NW 10th Floor Washington, DC 20036