Campaign India

Campaign India highlights India's most recent efforts to eliminate lymphatic filariasis. A short video, created by Sabin's Global Network for Neglected Tropical Diseases, Ogilvy and Little Lamb Productions seeks to raise awareness of this ambitious effort. 

"Sabin Vaccine Institute and Global Network have rolled out a two minute film that has been conceptualised by Ogilvy & Mather Mumbai. The film falls in line with the Ministry of Health & Family Welfare (MOHFW) goal of eliminating lymphatic filariasis in India within the next two years and aims to advocate the use of taking the free medication that could ensure that people are not infected by Filaria.

The film begins in a field in a village, where a group of children are playing a game of cricket. As the ball is hit into the nearby field, a young boy runs after it only to stumble onto a footprint that could belong only to giant. Curious the group of children decide to follow it."