We Must Work Together to Fight Neglected Diseases
Dr. Peter Hotez is quoted in a Deseret article, explaining why pharmaceutical companies face unique challnegnes when it comes to fighting neglected diseases worldwide.
"Imagine you are in a business course and are given the following scenario: Your marketing department has found an opportunity for your business. It has identified a clear problem that, with research, time and heavy investment your company can solve. This solution comes with the caveat that you will be creating a product for a market that is underdeveloped, that is difficult to distribute and that has customers who cannot afford to pay for your offering.