Raising Awareness of NTDs
The Global Network launched the award-winning END7 campaign in 2012 to raise awareness of the burden of NTDs and the historic opportunity at hand to control and eliminate them. Over the next five years, the campaign raised $1.2 million for NTD treatment programs in a dozen countries, facilitated more than 20,000 grassroots advocacy actions, introduced more than 7 million people to NTDs through the cutting edge PSA How to Shock a Celebrity and built an active community of student leaders at universities around the world. Learn more about the END7 campaign
The Global Network recruited celebrities and influencers as diverse as actress Alyssa Milano, Miss Universe contestants, Dr. Andy Baldwin of The Bachelor fame, the Brazilian National Soccer Team, and – through our PSA How to Shock a Celebrity – international stars Eddie Redmayne, Emily Blunt, Tom Felton, Yvonne Chaka Chaka, Tom Hollander and Priyanka Chopra to reach new audiences and build support for the NTD cause.
In 2015, the Global Network worked with India’s Ministry of Health and Family Welfare, Ogilvy and Little Lamb Productions to produce a Cannes Silver Lion award-winning video and promotional materials, Hathipaon Mukt Bharat (Filaria Free India), for one of the largest mass drug administration campaigns in history, which aimed to reach 300 million people with preventive medicine for lymphatic filariasis. The Global Network coordinated with the Indian government and partners to arrange a site visit for Indian journalists to learn about lymphatic filariasis. This resulted in more than a dozen unique media pieces in four languages, encouraging participation in the nationwide drug distribution programs.
The Global Network planned or contributed to major events including a conference on NTDs at the Vatican featuring remarks by Pope Francis; the launch of a major report on the economic case for NTD control and elimination; a development agency roundtable in Berlin that brought together representatives from the U.S., UK, Japanese, German, Swiss and Brazilian governments; several congressional receptions; and workshops and side events at high-level convenings including the United Nations (UN) General Assembly, the UN Economic and Social Council Partnerships Clinic, the UN Social Good Summit, the World Health Summit, the International AIDS Conference, and more. In addition, Global Network experts held hundreds of high-level advocacy meetings directly with senior government officials in parliament, bilateral aid agencies, presidential offices, and ministries of health and foreign affairs.