The Pneumococcal Awareness Council of Experts (PACE), a project of Sabin launched in 2006, focused on pneumococcal disease awareness and prevention, and worked through a variety of mediums to drive forward pneumococcal awareness and advocacy efforts. Working with more than 100 professional medical societies around the globe, PACE informed policymakers about the global threat of pneumococcal disease and worked to secure commitments from countries to combat the disease. Through media efforts combined with original research, discussion forums and a Global Call to Action, PACE reached more than 150 million people in over 25 countries and helped to motivate countries like Turkey and Rwanda to introduce life-saving pneumococcal conjugate vaccine.