Advancing Research on Social Media and Vaccine Confidence
In 2019, the World Health Organization named vaccine hesitancy as one of the top 10 global health threats. The spread of misinformation about vaccines and vaccination on social media is widely acknowledged as contributing to this threat and there is an urgent need to better understand the potential of social media monitoring as a source of real-time information on the nature and extent of this challenge. To address this, public health researchers and social media platforms are meeting over two days to improve our understanding of how vaccination perceptions and behaviors are being shaped and amplified through online communities.
This meeting, co-hosted by Sabin and the London School of Hygiene and Tropical Medicine, will enable us to begin identifying areas of collaboration around social media monitoring and articulate research priorities that will pave the way toward evidence-based interventions to enhance vaccine confidence. We thank LSHTM, particularly Professor Heidi Larson and Sam Martin, for co-hosting this important discussion alongside the Sabin team.